Instagram: An Unrecognized Marketing Opportunity?
Instagram just announced that it now has more than 500 million users, including more than 300 million who use the app every day. Instagram has been gaining 100 million users, or Instagramers, every...
View ArticleSnapchat vs. Instagram: Pros and Cons for Marketing & PR
Snapchat and Instagram bear remarkable similarities. Both are extremely popular among teens and college-aged users. Both emphasize photo sharing. With limited time and resources, brands may wish to...
View ArticleBrands Cultivate New Social Video Strategies as Vine Wilts
Marketers are cultivating new social media video strategies following the announced demise of Vine, the video-sharing network known for its quirky six-second loops. Twitter last week announced its...
View ArticleInstagram Captions: An Effective Blogging, PR & Marketing Tool
You’d think a visually-based platform like Instagram doesn’t call for writing skills. It does. Instagram users increasingly use the app not just to post photos but to reveal their lives and thoughts...
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The Worrisome Decline of Corporate Blogs
Corporations are gradually abandoning their business blogs in favor of newer social media options. That could be a mistake. Business blogs may not be as new or exciting as the latest, well-publicized...
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The Problem of Imposter Influencers on Social Media – and How to Identify Them
Companies often pay large amounts to social media influencers for reviews and positive mentions. According to Digiday, companies can expect to pay an influencer with 5 million followers about $100,000...
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New Tools Improve Marketing on Instagram
Instagram’s new logo Instagram has introduced new tools designed to please marketers and encourage businesses to advertise on the network. “With so many companies using Instagram, and many people on...
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Protect Your Brand against Rampant Social Media Fraud
Image credit: Connie Ma Social media makes it easy to find old friends. It also makes committing fraud incredibly easy. Cyber security consultant RSA calls social media fraud a global epidemic. Its...
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Smaller Businesses Struggle to Assess Value of Marketing on Instagram and...
Most small and mid-size businesses do not use Instagram and many don’t use social media at all, according to a new survey. That’s concerning. Social media can be an effective marketing tool for small...
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Instagram Stories Offer New Opportunities for Brands, a Threat to Snap
Image source: In USA News Instagram’s Stories feature presents a direct challenge to Snap, until recently called Snapchat. Instagram’s new feature closely mimics Snapchat’s Stories product. Users can...
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